Social Media Specialist

Pererenan
4,000,000 - 7,000,000 IDR

A Resort in Pererenan, Bali is looking for a talented and enthusiastic Social Media Specialist (Full-time)

Responsibilities:

  • Develop and manage monthly content calendars aligned with brand identity and marketing goals
  • Plan and organize content themes to showcase villa experiences, dining highlights, cultural elements and special events
  • Coordinate with photographers, videographers and other creatives for professional content creation
  • Design high-quality visuals using Canva, Lightroom or CapCut
  • Schedule and post daily content across Instagram, TikTok and Facebook using Meta Business Suite or related tools
  • Monitor and respond to DMs, comments and reviews promptly and professionally
  • Engage with past and prospective guests, influencers and relevant hospitality accounts
  • Stay current with digital trends, new content formats and viral reel ideas
  • Conduct regular reviews of competitors, especially boutique resorts and lifestyle businesses
  • Support the planning, execution and performance tracking of social media campaigns (e.g., launch promotions, dining events, seasonal offers) 
  • Use tools such as Meta Insights and TikTok Analytics to track content performance and audience engagement

Requirements:

  • Indonesian citizen
  • Proven at least 2 years of working experience as a Social Media Specialist or in a similar role ideally in hospitality, travel, or lifestyle industries
  • Excellent written and verbal communication in English
  • Proficient in Instagram, Facebook, TikTok and tools like Meta Business Suite, Canva, CapCut and InShot
  • Strong visual storytelling and basic photography/videography sense
  • Creative, proactive, detail-oriented and highly organized with a results-driven mindset

 

Content Plan & Idea Development
Content Production
Autonomy
Administrative Work
Technical Expertise